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  • What is CPM? - Definition, Information, Examples, …

    www.marketingterms.com/dictionary/cpm

    CPM calculations also included in a free Google Sheet, with related concepts like CPA and CTR.

  • Terms starting with -B- at the Internet Marketing Glossary

    www.marketingterms.com/dictionary/b

    This site provides fanatically-researched digital marketing resources... with the goal of having the deepest, freshest, most usable ones possible on important topics.

  • What is Conversion Rate? - Definition & Information

    www.marketingterms.com/dictionary/conversion_rate

    Definition The percentage of visitors who take a desired action. Information The desired action can take many forms, varying from site to site. Examples include sales ...

  • 2017 Digital Marketing Conferences - The Big List

    www.marketingterms.com/conferences

    300+ major digital marketing conferences from around the world, plus exclusive discount codes. Frequently updated.

  • What is Web Site Stickiness? - Definition & Information

    www.marketingterms.com/dictionary/stickiness

    Information. Website stickiness is often measured in the average minutes per month visitors spend at a site or network. Sometimes stickiness is measured in terms of ...

  • What is a Marketing Plan? - Definition & Information

    www.marketingterms.com/dictionary/marketing_plan

    Information. The marketing plan includes information such as the product or service offered, pricing, target market, competitors, marketing budget and promotional mix.

  • What is Sponsorship? - Marketing Definition & Information

    www.marketingterms.com/dictionary/sponsorship

    Definition Advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the ...

  • What is B2C? - Marketing Definition & Explanation

    www.marketingterms.com/dictionary/b2c

    Information. While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety.

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