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  • The Internet Marketing Glossary - Marketing Terms

    This is one of the oldest internet marketing references, but it’s still being actively updated. Each page attempts to answer (1.) what is this term? (2.) why does ...

  • Internet Marketing Acronyms - Marketing Terms

    AOL – America Online ASP – Application Service Provider AV – AltaVista B2B – Business to Business B2C – Business to Consumer CMS – Content Management ...

  • What is CPM? - Definition, Information, Examples, …

    CPM calculations also included in a free Google Sheet, with related concepts like CPA and CTR.

  • 2017-2018 Digital Marketing Conferences, 300+ Events ...

    The most up-to-date list of digital marketing conferences. 300+ events from around the world yearly. Plus, exclusive discount codes... save $, £ or €.

  • What is Web Site Stickiness? - Definition & Information

    Definition The amount of time spent at a site over a given time period. Information Website stickiness is often measured in the average minutes per month visitors ...

  • What is Conversion Rate? - Definition & Information

    Definition The percentage of visitors who take a desired action. Information The desired action can take many forms, varying from site to site. Examples include sales ...

  • What is Sponsorship? - Marketing Definition & …

    Definition Advertising that seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the ...

  • What is B2C? - Marketing Definition & Explanation

    Information. While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety.

  • What is a Rate Card? - Marketing Definition & Information

    Definition Document detailing prices for various ad placement options. Information While a rate card lists ad prices, among other things, it might be a disservice to ...

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